The story of Claudio Alario is deeply intertwined with that of the Langhe itself. Based in Diano d’Alba, the family has been farming these celebrated hills for generations, with roots stretching back to grandfather Matteo, who worked as a sharecropper in La Morra before establishing the family estate in 1963.

At a time when many were leaving the countryside in search of opportunities elsewhere, Matteo chose to remain, convinced of the potential of the Langhe’s vineyards. His belief in the region was carried forward by his son Claudio, who founded the Claudio Alario winery in 1988, producing the family’s first wines under their own label. Today, the estate remains family-owned, with a fourth generation already involved in the vineyards and winery.

The estate’s philosophy is built around a simple principle: great wine begins in the vineyard. Working exclusively with native Piedmontese varieties, the family cultivates Dolcetto, Barbera and Nebbiolo across a collection of carefully managed sites. Their Dolcetto di Diano d’Alba reflects the variety’s historic importance to the region, while Barbera and Nebbiolo showcase the depth, character and complexity for which the Langhe is renowned.

Particular emphasis is placed on expressing individual vineyard sites. Many of the estate’s wines are produced from single vineyards, allowing the nuances of each location, exposure and microclimate to shine through. The family is committed to low yields and meticulous vineyard management, adapting their approach each year according to the conditions of the growing season rather than following a predetermined formula.

In the cellar, the focus is on precision, restraint and respect for the fruit. Fermentation and ageing are carefully managed to preserve purity and transparency, with every barrel monitored closely throughout its development. Long-standing relationships with selected coopers ensure that oak supports rather than dominates the wines, while extended bottle ageing allows each release to harmonise before it reaches the market.

The result is a range of wines that combine authenticity, balance and a strong sense of place. Whether crafting approachable Dolcetto and Barbera or producing increasingly impressive Barolo from some of the region’s most respected vineyard sites, Claudio Alario remains guided by the same values that have shaped the family for generations: respect for the land, dedication to quality and a desire to faithfully express the character of the Langhe in every bottle.

Please find below the wines we are currently offering

Orders can be placed directly on the site or by making contact with the team. Offers subject to remaining unsold E&OE.17/10/2026

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In Bond (IB) wines have had no UK Duty or VAT paid on them. If In Bond wines are purchased for storage in a bonded warehouses or for export - no UK Duty or VAT will be payable. If In Bond wines are purchased for delivery to a UK address - UK Duty and VAT is required to be paid before any the delivery can take place.

Duty Paid (DP) wines have been removed from the Bond and cannot subsequently be returned to the Bond. Meaning that if you purchase a Duty Paid wine, VAT will be payable. However, the UK Duty has already been paid on the stock so there will be no additional duty charged.

En Primeur (EP) wines can only be offered and purchased In Bond whilst the wines are still in barrel. En Primeur wines will be shipped and imported in due course and upon arrival in the UK can either be stored in your Brunswick reserves, delivered to the bonded warehouse of your choosing or delivered directly to you. Should you decide to take delivery of En Primeur wines to a UK address, UK Duty and VAT at the current rates will become payable.
Price

The IN BOND pricing view will show prices excluding UK Duty and VAT. Please select the IN BOND view if your purchase is for storage in a bonded warehouse or for export (where no UK Duty or VAT will be payable).

Please select the RETAIL pricing view if you would like to purchase wines for UK delivery, so the prices will include UK Duty and VAT.

Please note that wines that have the Duty Paid (DP) status have been removed from the Bond and cannot subsequently be returned to the Bond. These wines must remain Duty Paid, they can be purchased for storage or delivery to the UK but the VAT will be payable. The UK Duty has already been paid on the stock so there will be no additional duty charged.

Please note that wines that have the En Primeur (EP) status can only be offered and purchased In Bond whilst the wines are still in barrel. So the RETAIL pricing view is not applicable to EP wines.
Availability

The wines showing availability Immediate are available for immediate delivery, transfer or collection.

The wines showing availability Future Arrival are not yet available for delivery. Please refer to the indicated ETA shown on the wine page. Our Logistics team will get in touch as soon as the wines become physical with us and will arrange to deliver, store or transfer the wines as per your instructions.

The wines showing availability En Primeur are still maturing in barrel at the producer, and will be available in due course. Our Logistics team will get in touch as soon as the wines become physical with us and will arrange to deliver, store or transfer the wines as per your instructions.
Score
Qty
Buy
New Claudio Alario, Dolcetto di Diano d'Alba, Sori Montagrillo
2024
1x75cl
DP
£13.29exc. UK VAT
Immediate
-
5
Max: 5
Min: 1
Step: 1
Claudio Alario, Dolcetto di Diano d'Alba, Sori Costa Fiore
2024
1x75cl
DP
£14.96exc. UK VAT
Immediate
-
4
Max: 4
Min: 1
Step: 1
New Claudio Alario, Dolcetto di Diano d'Alba, Sori Pradurent Superiore
2023
1x75cl
DP
£16.63exc. UK VAT
Immediate
-
4
Max: 4
Min: 1
Step: 1
Claudio Alario, Barolo, Sorano
2022
1x75cl
DP
£41.63exc. UK VAT
Immediate
-
2
Max: 2
Min: 1
Step: 1
Claudio Alario, Dolcetto di Diano d'Alba, Sori Montagrillo
2024
6x75cl
IB
£53.90exc. UK Duty & VAT
Immediate
-
34
Max: 34
Min: 1
Step: 1
Claudio Alario, Dolcetto di Diano d'Alba, Sori Costa Fiore
2024
6x75cl
IB
£60.43exc. UK Duty & VAT
Immediate
-
15
Max: 15
Min: 1
Step: 1
Claudio Alario, Barolo, Sorano
2022
6x75cl
IB
£204.77exc. UK Duty & VAT
Immediate
-
13
Max: 13
Min: 1
Step: 1